"[architect]" App Store Keywords Research Case | ASOTools
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"[architect]" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “[architect]” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “paper mario”, “cool fm”, “simultaneously”, “rural king”, “kaplan”, “netball”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “[architect]” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword [architect] from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
architect 40 44 250+ 53
architect design 39 6 250+ 44
prison architect 32 31 249 205
architect prison 29 28 250+ 181
chief architect 22 19 250+ 132

The search volume of the core keyword [architect] in Google App Store reached 40, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Floor Plan Creator floor 50 63
2
Planner 5D - Home & Interior Design Creator arquitecto 48 9
3
Prison Architect: Mobile prison architect 32 31
4
Learning Architecture architectural 51 12
5
3D Viewer by Chief Architect chief architect 22 19
6
Home Design 3D - FREEMIUM home desing 39 18
7
Architizer: A+ Architecture artitecture 51 13
8
How to Become an Architect happy architect ≤5 30
9
Architect 2020 chief architect premier x10 ≤5 30
10
Drawing Architectural Design 2020 kiến trúc sư 31 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hope depot 87 33 250+ 169
home deopt 87 32 250+ 162
home depot 79 34 250+ 161
the home depot 69 36 250+ 170
dagiti 68 62 250+ 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Home Depot home deopt 87 32
2
Project Color - The Home Depot room color 39 11
3
Workforce Tools workforce 43 42
4
Specialty Trades home depot pro 22 28
5
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
6
Pro Referral porch pro 6 8
7
Coupons for Home Depot by Couponat rapidpass app home depot ≤5 21
8
Multifamily wilmar 28 45
9
Designer for Home Depot kitchen design app home depot ≤5 30
10
Office Depot® For Business office depot business 27 37

These five keywords: “hope depot”, “home deopt”, “home depot”, “the home depot”, “dagiti”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Home Depot”, “Project Color - The Home Depot”, “Workforce Tools”, “Specialty Trades”, “US Shop Online: Coupons, Deals for Online Shopping”, “Pro Referral”, “Coupons for Home Depot by Couponat”, “Multifamily”, “Designer for Home Depot”, “Office Depot® For Business”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “[architect]”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “[architect]